insights

Nielsen: Introducing Generation C

  Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this […]

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Internet and Mobile Users in Saudi Arabia KSA

The Saudi market is one of the leading Middle East countries in the adoption of new internet and mobile technologies. Ethos made a quick study on the sources that show the right number of internet users in Saudi Arabia. First […]

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Iphone users in the middle east: 55% of MENA’s e-mobile Population

Stats By EffectiveMeasure.com Apple’s iPad, iPhone and iPod Touch lead with majority market share Apple MENA Market Share 7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad […]

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