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A Close look into the Emirate Smart Shopper
The UAE shopper is more connected than ever, with increased access across many devices, especially smartphones. This article helps marketers and planners understand when, how and why people use the Internet in the UAE.
Automotive goes social in MENA
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New MENA Mobile Insights from Effective Measures
Mobility is spearheading digital consumption throughout the Middle East and North Africa (MENA) region at an unprecedented rate, largely driven by the rise of tablets and devices according to Effective Measure’s (EM) Q2 Mobile Measure report for MENA. The Mobile […]
Twitter Active Users in the Arab World
The number of Twitter users in Saudi Arabia increased by 3,000 percent in June, making the Gulf state the biggest growth market for the social network, the site’s CEO said. Half of the kingdom’s active users log in daily while […]
How does purchase behavior vary across Saudi Arabia and UAE?
Understanding how consumers shop and their behavior online is key to stimulating demand and encouraging experimentation. This report focuses on 6 main industries the Saudi and UAE markets and how consumers approach new products in each. Purchases and Research Online […]
Online and Offline Purchases in Saudi Arabia Vs UAE
A new Google research shows of users buying online in the MENA is still low in comparison to other regions. United Arabi Emirates and Saudi Arabia are on the top in the Arab World. UAE maintains the highest penetration of internet and […]
Social Media Usage Close to TV viewership in MENA
Today, the Middle-East is experiencing a massive growth in digital media and a surge in internet penetration. The number of social media users has risen sharply and doubled in the past year with 20 times as many active users of […]
Winning in MENA’s New Media Scene
Regional new media players have to realize that they are looking at a new type of media consumer who is more complex and more sophisticated. Online User Consumption Behavior in the UAE and Saudi Arabia