New MENA Mobile Insights from Effective Measures
Mobility is spearheading digital consumption throughout the Middle East and North Africa (MENA) region at an unprecedented rate, largely driven by the rise of tablets and devices according to Effective Measure’s (EM) Q2 Mobile Measure report for MENA. The Mobile […]
How does purchase behavior vary across Saudi Arabia and UAE?
Understanding how consumers shop and their behavior online is key to stimulating demand and encouraging experimentation. This report focuses on 6 main industries the Saudi and UAE markets and how consumers approach new products in each. Purchases and Research Online […]
Online and Offline Purchases in Saudi Arabia Vs UAE
A new Google research shows of users buying online in the MENA is still low in comparison to other regions. United Arabi Emirates and Saudi Arabia are on the top in the Arab World. UAE maintains the highest penetration of internet and […]