Stats By EffectiveMeasure.com
Apple’s iPad, iPhone and iPod Touch lead with majority market share
Apple MENA Market Share
7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011.
Apple has the greatest market share in Saudi Arabia, used by 64.5 percent of the local e-mobile population. In Egypt, iPad scored the highest share with 28.7 percent of the local e-mobile population using the device.
| Apple MENA Market Share
Month Ending October 2011 Source: Effective Measure |
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| MENA Countries | Apple Share (%) of e-Mobile Users per Country | Top Apple Device and (%) Share of e-Mobile Population per Country |
| Saudi Arabia | 64.5% | iPhone – 34.3% |
| Lebanon | 61.1% | iPhone – 29.9% |
| Morocco | 59.4% | iPhone – 48.6% |
| Jordan | 46.6% | iPad – 24.69% |
| Egypt | 44.0% | iPad – 28.7% |
| UAE | 33.0% | iPad – 18.8% |
Top Manufacturers of Mobile Devices
In the month ending October, 9.1 million e-mobile users, accounting for 69 percent of the MENA e-mobile population, used mobile devices manufactured by Apple, RIM and Nokia. Blackberry ranked third with a 7.6 percent share while Nokia rounded off the list with a 5.3 percent share.
| Top Manufacturers of Mobile Devices in MENA
Month Ending October 2011 Source: Effective Measure |
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| Rank | Manufacturer | Type of Mobile Device | Device Share (%) of e-Mobile Users |
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Apple | iPhone | 29.6% |
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Apple | iPad | 24.1% |
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RIM | BlackBerry | 7.6% |
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Apple | iPod Touch | 2.0% |
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Nokia | Smartphone | 5.3% |
Notes
Information generated for this document is based on Effective Measure’s mobile data on MENA’s online population in the month ending October 2011.
The MENA countries measured:
- GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
- Levant – Iraq, Jordan, Lebanon, Syria
- North Africa – Algeria, Egypt, Libya, Mauritania, Morocco, Tunisia
About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to premium publishers, platforms, agencies and advertisers. Our products and services offer media planners invested in Oceania, South East Asia, Middle East North Africa and South Africa, a clear insight into the state of the Internet and the ever-growing digital population.
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For more information on this topic, or an interview request with a digital spet, contact Effective Measure Marketing Executive, Sheeda Cheng at media@effectivemeasure.com