Search Engine Marketing (SEM)

A Close look into the Emirate Smart Shopper

The UAE shopper is more connected than ever, with increased access across many devices, especially smartphones. This article helps marketers and planners understand when, how and why people use the Internet in the UAE.

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Google Panda – An Upgrade to Google Search

One year ago, Google launched its “Panda Update” designed to filter low quality or “thin” content from its top search results. Below, our infographic produced in conjunction with BlueGlass covers how Panda works, what it impacted and the various updates […]

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