insights
Which is better? Facebook Ads Vs Google Search Ads (US/UK/Europe)
Overall Performance: On an annual basis, US advertisers saw paid search click volume rise by 20% accompanied by a 21% increase in impression volumes. Cost per click (CPC) also decreased from $0.95 in Q3 2012 to $0.82 in Q3 2012. The lower […]
New MENA Mobile Insights from Effective Measures
Mobility is spearheading digital consumption throughout the Middle East and North Africa (MENA) region at an unprecedented rate, largely driven by the rise of tablets and devices according to Effective Measure’s (EM) Q2 Mobile Measure report for MENA. The Mobile […]
Facebook, Twitter and Linkedin Users in Saudi Arabia
Saudis are among the largest adopters of Twitter in the Arab world, with 38 percent of all Arab tweets coming from Saudi Arabia. Saudis are also well-represented on Facebook, with 4.9 million users and a penetration rate of 19.1 percent as […]
The Middle East’s largest market and highest Purchasing Power. Saudi Arabia
Saudi Arabia’s ongoing user and content bases. Demographics and Internet Population Advertising Market Overview Mobile Google Display Network In Saudi Arabia
Top Twitter Users in Saudi Arabia
According to recent statistics, Saudis are the fastest growing group on the social networking website Twitter with an increase that amounts to 3,000 percent. Twitter is witnessing an unprecedented increase in its users across the Middle East in general, but […]
Iphone 5 Trends in Saudi Arabia
Early iPhone 5 retail sales appear to be living up to the hype as Apple stores were inundated with Friday customers snapping up the company’s latest model.
Most Popular Mobile Applications in Saudi Arabia
Technology industry experts believe advanced mobile telecommunications service is about to grow rapidly throughout the Gulf region, with the UAE and Saudi Arabia leading the way, local media reported Tuesday. Video sharing, social media and smartphone applications are have been […]
Saudi Digital Mobile Stats – 2012 – By Google
Thanks to Google MENA guys, we now have rich analytics of the Saudi Mobile Interent User. In Brief, 60% of the Saudi Users have smart phones. This number puts Saudi Arabia strongly on the map for Mobile Interent Advertisement. Below are […]
Social Media Usage Close to TV viewership in MENA
Today, the Middle-East is experiencing a massive growth in digital media and a surge in internet penetration. The number of social media users has risen sharply and doubled in the past year with 20 times as many active users of […]