1. Analyze

If your organization is planning on selling products/services in the online world, you need something more than creative content and a user-friendly site design. What you need is web analytics to make a success out of your online marketing ventures.

You might already be using a web analytics tool, but you might not be using all the features that the tool has to offer. You could also be getting tons of data from you tool, without you knowing how to actually use the data. Our analytics and conversion team will help you configure, analyse, and track your online operation through:

• Website Usability
• Traffic Analysis
• Benchmarking
• Customer Behavior
• Click Paths

2. Engage
We Make sure that every interaction across all touch points is a positive experience by improving the copy, navigation, functionality and brand impact of your website.

3. Acquire
We help you Acquire customers information by using smart branded entertainment, editorial content, data and interactive promotions.

Ethos team will help you creatively use and optimize:

• Landing Pages Optimization
• Calls to action
• Special offers
• Content Openness
• Internal Navigation
• Trust Elements
• Surveys & Focus Groups

Ethos drives sales and leads through creative aquisition incentives like Smart Branded Entertainment, Editorial Content and Interactive promotions.

4. Retain
Relationship Marketing means developing long-term relationships with customers through creative, engaging platforms. We help you show your customers how much you care. We use intuitive ways like surveys, newsletters, giveaways and loyalty programs to keep your customers coming back.

Some of Ethos' ever-developing tactics in conversion:

• Keep-In –Touch: Alerts | Proactive Follow-ups | Periodical newsletters | e-cards | Social Channels | RSS | Podcasts
• Listen: Surveys | Polls
• Reward: Loyalty programs | Better terms | Exclusive previews
• Socialize: Social networking | Blogs | Forums | Comments
• Come-back: Incentives and Giveaways