Growth hacking describes a new process for acquiring and engaging users combining traditional marketing and analytical skills with product development skills.
In the past, marketing and product development departments were often at odds where marketing groups would be spending significant amounts of money to acquire users but couldn’t get any development resources to build something as simple as new custom landing pages. And on the other side, product development teams would often build what they think users want and will attract users without deeply measuring and understanding the impact of their changes. This concept of “growth hacking” is a recognition that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars.
In Ethos, growth hacking is a common attitude, internal investigation process, and mentality unique among our technologists and marketers. This mindset of data, creativity, and curiosity allows us to accomplish the feet of growing a user base of our clients.
What We Do
We search through your data from your more active and passionate users, and discover the deep core patterns that encouraged those users to become active. And then you have to build sustainable features that help attract users on a continuous basis such as good viral flows or great SEO landing pages, and then an experience that helps users quickly understand and become active within your product.
After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business. If you can’t do this, nothing else really matters. So rather than hiring a VP Marketing with all of the previously mentioned prerequisites, I recommend hiring us as your growth hacker partner. Contact us!