Leading figures from the Saudi digital media industry met at the launch of Mobily Deals in the Four Seasons Hotel, in Riyadh on 9th of September 2012. Mobily, Numu Multimedia and Optism (By Alcatel) introduced Mobily Deals, the new mobile interactive advertising service.

Mobily Deals is a new advertising service, with an easy way to plan and book engaging mobile media that will reach large audiences across multiple mobile operators. Mobile is fast becoming the world’s most effective medium because it literally puts your brand into the hands of customers.

Introducing Permission Mobile Advertising and Marketing

by Wael A. AL-Fayez

Mobily Deals audiences are 100% opted in and 100% profiled. Participants explicitly share information about themselves (age, gender, location, lifestyle interests) so you can reach a receptive audience with relevant content. Through interactive text and picture messaging, Mobily Deals campaign solutions help you make a direct connection with consumers.

Achieve a CTR of 15-40%

Latest campaigns achieved High response rates with both Arabic and English audiences (28% and 18.5%). An Adidas case study shows that age was a significant factor , with highest response rates achieved with people under 25. Overall (English and Arabic) response rates were 35.5% for 15-24s and 32.3% for under 15s.

Mobily Deals ROI

More about Mobily Deals

Rich dialogue

Put the audience in control and drive engagement with a rich dialogue campaign — perfect for polls, gaining insight and increasing loyalty through mobile communities.

Rich dialogue campaigns combine images and question-and-answer exchanges to grab people’s attention and focus in on the individual’s preferences. You can wrap up the exchange with an easy one-click call to action, including click-to-call or click-through to your website.

Text dialogue

This type of campaign is similar to a rich

dialogue — without the pictures. Text dialogues are also a great way to engage in a conversation with a consumer and offer the same calls-to-action.

Text and Rich Push messages

You can use picture-enriched or plain text messages to create awareness of your brand. Both types of push messages are a powerful way to drive traffic to your mobile site or calls to your call center. Again, you can use click-to-call and click-through calls to action to keep the conversation going with engaged audiences.

Sample Campaigns

Mobily Deals Optism MENA

About Numu Multimedia

Numu Multimedia is a Multimedia and Digital Marketing Company that drives vidmate superior results at all levels. We are built around dedicated teams that leverage their industry specific knowledge to ensure that our clients get the best digital advertising solutions and results.

Visit Website: Numu Multimedia

About Optism

Optism is the permission mobile advertising solution from Alcatel-Lucent, a trusted partner of mobile operators in over 130 countries. The Optism team includes advertising and mobile marketing experts who are passionate about engagement marketing. The team has hands-on experience developing compelling campaigns for leading brands and agencies.

Visit Website: Optism

About Mobily

Etihad Etisalat (Mobily) was established in 2004 by a consortium led by Etisalat, the UAE based telecom conglomerate. Mobily is the official brand name of Etihad Etisalat, renowned as the second mobile service provider in the Kingdom of Saudi Arabia.

Visit Website: Mobily