Social Media Vs TV MENA (KSA and UAE)

Today,  the Middle-East is experiencing a massive growth in digital media and a surge in internet penetration. The number of social media users has risen sharply and doubled in the past year with 20 times as many active users of twitter according to reports. There has been a 38% increase in the usage of online media with 216 million internet users in the Middle-East region and 16 million facebook users. Egypt tops the list of facebook users numbered at 8 million. Latest reports suggest that 60% of firms in the region have a social media presence. However, only 4 – 5% of the total marketing expenditure is invested in social media marketing campaigns.

We picked up this report to discuss the behavior of social media users in MENA. The report focuses on Social Media users in Saudi Arabia and the UAE. Below is the findings.

Social Media Vs TV MENA (KSA and UAE)

Social Media Vs TV MENA (KSA and UAE)

Social Media Traffic Trends in MENA

Social Media Traffic Trends in MENA

Stickiness to Digital Media Usages Among MENA Users

Stickiness to Digital Among MENA Users

Value of Social Media (KSA)

Value of Social Media Saudi Arabia

Value of Social Media (UAE)

Value of Social Media (UAE)

Meaning of Like/Follow For MENA Users

Meaning of Like/Follow For MENA Users

Social Media Impact on Brand KPIs

Social Media Impact on Brand KPIs

Reasons to Un-like or Un-Follow a Brand

Reasons to to Un-like or Un-Follow

 

Propensity To “Like/Follow” A product or Brand in MENA

Propensity To "Like/Follow" A product or Brand in MENA

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