Saudi Banks are not listening, Neither responding to Social Mentions

Although Saudi banks had started setting up and engaging customers on their own social media channels, but the real essence of the social world is still untapped yet. Social media users would love to play games and win in competitions, yet their frustration from an unprofessional bank employee or a not working ATM is still driving the conversation negatively. In mature markets, negative sentiments from banks are usual, but banks respond, listen and act. In Saudi Arabia, banks seem to be afraid from going social. This is were the saudi consumer will eventually force the banks to listen and respond or get out of the game.

18.3 thousand Banks Mentions Per month in Saudi Arabia

Daily Bank Mentions

By Ethos Social Media Monitoring Department

 12 Thousand Tweets about Saudi Banks each month

Tweet Mentioning Saudi Banks

By Ethos Social Media Monitoring Department

Bank Mentions has a Potential Reach to around 300 Thousand user daily

Potential Reach of Mentions

Iphone users ranks first on bank mentions in Saudi Arabia

Iphone Users ranks first on Bank Mentions

By Ethos Social Media Monitoring Department

8% are dissatisfied and negative mentions (n=2,200)

Banks Negative Mentions in KSA

By Ethos Social Media Monitoring Department

Riyadh and suburbs makes 50% of Bank mentions

Banks Mentions KSA Demographics

By Ethos Social Media Monitoring Department

Tuesday and Saturday tops the days of the week tweeting about banks in KSA

Activity By Day of the Week

By Ethos Social Media Monitoring Department

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